Strive Capital

Strive Capital is a new breed of venture capital firm that helps mobile app players with significant early user traction reach their next level



Founded in 2011 (as Kii Capital), Strive Capital is an innovative venture capital firm that invests exclusively in mobile companies.


We are a global team with several decades of experience in the mobile space that can provide deep domain expertise and resources to scale your company. Resources include access to global and regional distribution, technology, localization, monetization, and talent in addition to an invaluable network of portfolio companies. Strive is committed to helping you truly accelerate your growth.


First and foremost, we look for entrepreneurs who already have achieved some traction from end-users and that have truly delighted them in the early stages of their product(s). As criteria for investment we look at user adoption, retention, engagement and sentiment. Other criteria include team, vision, business model and operational model. While our main office is in San Francisco, our team invests globally in companies from the United States all the way to the Far East.


We tend to be the first institutional equity investors in companies and help them from the earliest stages of business development through successful further funding and exit.